Monday, August 16, 2010

How does it feeeeeeeeel...

Rolling Stone magazine, oh how we love you. The insightful columns and reviews are matched only by your dedication to good music journalism. You are as fresh today as you were when you were first published. ...I'm sorry, I couldn't do that with a straight face. Rolling Stone blows.
I doubt there's ever been a product or publication in history that has a bigger divergence between what they are and what they say they are. Flip through the magazine and you'll find self congratulatory advertisements (for their own magazine) bragging about how Rolling Stone is part of the "Rock Lifestyle" and news sections about only the most cookie cutter and bland artists out today. The latest issue contains a cover feature of Katy Perry posing in her underwear and calling her the "wild Katy Perry", as well as articles about Michael Cera and Sting. Wow, way to keep us up to date on everything alternative, boys.
The last two editions of Rolling Stone had Lady GaGa and the cast of Glee on the covers, further proving their descent into mainstream mediocrity. Sadder still, their attempts to remain relevant (i.e. setting up an online magazine) are more the fodder for pity than interest. The online magazine (or e-mag if you're over 50 and are a computer illiterate moron, like all old people) only features stories found in the print issues anyway, but with the sole advantage of making it easier to flick past such hard hitting articles as "Pink, She So Craaaaazy" or something similar.
And the lists! 100 greatest 80's albums, 1000 must see bands, histories top 10 000 bass players! Do you have a team of accounts desperately crunching numbers to decide what albums should go onto the top 56 90's albums, or just a cabal of numeromancers who tell you that, in fact, it's Nirvana's Nevermind? Wow, that's totally unexpected, I cut myself on the edge of that edgy story.
I can't blame old institutions like Rolling Stone for desperately suckling on their last teat before all the baby boomers finally die and no-one gives a shit about magazines anymore. But you have to laugh as they try to stay relevant in a world where attention spans have become far to small to turn pages. Don't buy Rolling Stone, just let them quietly stop breathing.

No comments:

Post a Comment